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Our success is the leadership team.

The reason NoJo Enterprise has earned the trust of customers across Japan for over thirteen years is this small, deeply experienced leadership team — people who have operated together for years and know exactly how to move sales, operations, on-the-ground support, and Japan-side partnerships forward without friction. That alignment is our single biggest competitive advantage, and it is the reason every customer interaction — from the first inquiry to thirteen years of continuous service — feels consistent, accountable, and human.

Breaking through the early industry resistance, opening ETC access for foreign residents, U.S. military families, embassies, and international companies, and reaching 18,000+ customers nationwide in June 2026 — a major milestone. Every step behind those numbers was carried by the judgment and execution of this team. A small team has run this network — including 37 U.S. military installations across Japan — for more than a decade without interruption, and the operating discipline behind that consistency is what every new customer benefits from on day one. The same team is now driving development for the next-generation JapanETCcard platform and the enhanced JapanTollReceipts platform expected to launch later in 2026.

Adam Jones — Founder & CEOFounder & CEO
Founder · Visionary · Builder

Adam Jones

Founder & CEO
Technical & AI Development Lead · Ongoing

Adam founded JapanETCcard.com in 2013 to make Japan's ETC and expressway system fair, transparent, and accessible for foreign residents, military families, diplomats, and international businesses. The service has grown into a nationwide operation trusted by more than 18,000 customers (a June 2026 milestone). In 2026 he launched JapanTollReceipts.jp to remove the monthly burden of collecting toll receipts — for foreigners and Japanese drivers alike, and is now driving development of the next-generation JapanETCcard site and an enhanced JapanTollReceipts platform expected to launch later in 2026. Backed by a strong technical and AI-development background, Adam personally leads the architecture, automation, and security behind the platform.

  • 13+
    Years in Business
  • 10+
    Team Members
  • 37
    Military Installations Served
  • 18,000+
    Customers Served
Leadership team

The people who run the day-to-day.

  • Ronald Jones — Sales Director
    Ronald Jones
    Sales Director
    Operations & Customer Experience Lead

    Brings 24 years of IT and leadership experience from his distinguished career as a U.S. Navy Chief. Oversees day-to-day operations, technology, and customer service.

    • 24 years U.S. Navy IT experience
    • Operations & technology lead
    • Customer experience director
  • Genichi Hirayama — Branch Manager
    Genichi Hirayama
    Branch Manager
    Regional Expansion & Logistics Lead

    Drives new projects, research initiatives, and innovation. Leads regional expansion and logistics across Japan.

    • Regional expansion lead
    • Logistics management
    • New project initiatives
  • Naoko Urashima — Sales Associate
    Naoko Urashima
    Sales Associate
    Customer Operations & Installations Lead

    The heart of customer operations. Handles client requests, ETC installations, shipping, and toll receipt processing.

    • Customer operations specialist
    • ETC installations expert
    • Toll receipt processing

Together with our AI Operations team, we support customers 24/7.

A five-member AI operations process supports the work of the human team.

Meet the AI Team